Avenue the Label

Our signature motif is inspired by the pansy shell. A small treasure woven into our memories of growing up by the beach. We spent endless summers collecting them along the shoreline, while bowls of carefully gathered shells sat proudly in our grandmothers’ homes, a reminder of days spent by the sea.

To bring this memory to life, we hand-drew the shell, transformed it into a 3D model, and then cast it in metal. The result is a subtle yet distinctive detail that now features across our hats – a quiet signature of the brand.

More than a trim, it’s a nod to the coastal lifestyle that shaped us, the nostalgia of summers, and the beauty found in simple treasures collected along the way.