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OUR FOUNDERS

 

CONCEIVED AND DESIGNED BY BEST FRIENDS, JESSIE SHAND AND GABRIELLA SEPEL, THE BRAND PLAYS ON THEIR PREFERRED WAY OF LIFE. LIVING IN BONDI, THE PAIR FOCUS ON AN ACTIVE LIFESTYLE, SPENDING WEEKENDS OUTDOORS AT THE BEACH AND ITS SURROUNDS. THESE IDEAS FORMED THE INITIAL INSPIRATION FOR AVENUE.
AFTER SEARCHING ENDLESSLY FOR THE PERFECT HAT, ACTING BOTH AS SUN PROTECTION AND A FASHION ACCESSORY, JESSIE AND GABRIELLA SET TO CREATE THEIR OWN SOLUTION. EACH PIECE IS CRAFTED TO SLOT SIMPLY INTO THE WARDROBES OF AUSTRALIAN WOMEN, DESIGNED TO FLATTER AND FIT THE FACE.