OUR STORY

Avenue was conceived and designed by best friends, Jessie Shand and Gabriella Weinstock in Sydney, Australia. Discovering a gap in the millinery market, the design duo had a vision to create contemporary, luxurious headwear that spoke to the modern woman.
 
Gabriella’s knowledge of headwear stems from her grandmother, a renowned milliner in South Africa who closed her store at the age of 89. Her story, eccentric personality and traditional approach to craftsmanship has always influenced Gabriella and Jessie.
 
The designers’ distinctive aesthetic is deeply rooted by the strong women around them. “Our mothers, sisters and friends constantly inspire us”. Their collections identify with the sophisticated woman, quietly confident and fiercely feminine in spirit.
 
Jessie and Gabriella studied Fashion and Textile Design together at university, and following graduation, worked independently at leading Australian labels before establishing Avenue. The label's debut collection launched in 2017 and is now stocked in leading boutiques including Moda Operandi and Intermix.
 
Here you will find pieces that will make you feel beautiful.
Head on this journey with us.