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ABOUT


AVENUE IS AN AUSTRALIAN HEADWEAR LABEL THAT WAS BORN OUT OF BONDI BEACH IN 2016. 

CONCEIVED AND DESIGNED BY BEST FRIENDS, JESSIE SHAND AND GABRIELLA SEPEL, THE BRAND PLAYS ON THEIR PREFERRED WAY OF LIFE. LIVING IN BONDI, THE PAIR FOCUS ON AN ACTIVE LIFESTYLE, SPENDING WEEKENDS OUTDOORS AT THE BEACH AND ITS SURROUNDS. THESE IDEAS FORMED THE INITIAL INSPIRATION FOR AVENUE. AFTER SEARCHING ENDLESSLY FOR THE PERFECT HAT, ACTING BOTH AS SUN PROTECTION AND A FASHION ACCESSORY, JESSIE AND GABRIELLA SET TO CREATE THEIR OWN SOLUTION.  DESIGNED TO SLOT SIMPLY INTO THE WARDROBE OF THE MODERN WOMAN, EACH PIECE IS TIMELESS IN STYLE, AND CRAFTED TO FLATTER AND FIT THE FACE. 

WITH A FOCUS ON SIMPLICITY AND QUALITY, THE BRAND IS THE ULTIMATE CULTIVATION OF LUXURY FASHION AND FUNCTIONALITY.
AVENUE IS CURRENTLY STOCKED IN LEADING BOUTIQUES ACROSS AUSTRALIA.